It's Official...

Welcome to the beginning of a dream

Bay Area culture can only be described as innovative. It is one of the most prosperous and thriving regions in the world. The purpose of defWord, inc. is to enlighten, spread and promote the positive aspects of urban Bay Area Culture through urban apparel. Bay Area culture has a unique style of music, vernacular, and diversity that is unmatched across the United States. Our trademark logo, the sound icon, symbolizes enlightenment and expression.